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Building the Brand: Marketing 365
Tuesday, April 24, 2012 from 11:15 AM to 1:15 PM (EDT)
The challenge has never been greater for marketers. With fierce competition, it has become even more critical for professionals to be at the top of their game. What worked before—maybe last year or even last month—may not work in today’s demanding business environment.
In this interactive luncheon workshop featuring guest speaker Ginger Reichl of Pinstripe Marketing, we will:
- Discuss the value of creating a distinctive brand
- Identify the unique qualitites that differentiate your firm from the competition
- Brainstorm dozens of low/no-cost marketing ideas to keep your name in front of clients
Registration begins at 11:15 a.m. Lunch will be served at 11:30 a.m., followed by a presentation and interactive discussion.
About the Speaker: Ginger Reichl is the president of Pinstripe Marketing, a full-service marketing and communications agency that specializes in promoting professional services firms, including those in the AEC industry. She has nearly 20 years of experience working with Fortune 100 companies, global professional services firms, private companies, start-ups and non-profits. She is the agency’s chief marketing strategist, specializing in brand development, strategic planning, content direction and public relations.